Who is SAMM?
The SAMM woman is open, spontaneous and friendly. A woman with an easy lifestyle, who enjoys life. She likes fashion, has an explicit taste and chooses a flexible wardrobe that she can use to combine her different styles and moods. SAMM meets all her wishes.

What is SAMM?
SAMM is a compact line of contemporary ladies fashion with the creation of a full wardrobe as the basic starting point. Complete, surprising and versatile. The conceptual set-up provides variety in quality and colour and the clothes from the various combinations are interchangeable. A brand designed for women of all ages in the sizes 42-56.

“A woman"s style is linked to her personality, not to her size.”

This is the basis for the SAMM concept. SAMM is continuously renewed by a never-ending focus on fit and the continuous search for new materials and developments. Because where there is innovation, there is the future.